This phrase, “Fast Food Financial Planning,” grabbed my attention not long ago (as I’m sure it did yours a moment ago) when I was reading one of Robert Kiyosaki’s books in the Rich Dad series.

 

When you look at the health problems of millions of people in America today, many are suffering because they are eating fast food that taste good, is extensively advertised, well packaged, and easy to buy.

 

Sound familiar?

 

I don’t think anyone would disagree that we have a “health crisis” in this country caused by too much fast food. Well, we now have an even bigger “wealth crisis” caused by too much “fast food financial planning.”

 

Having spent almost a decade in the financial services industry, I never really thought about it this way, yet the relationship between the two is eerie. This was one of the big reasons why I left the industry a few years ago…because way too many people were being given the exact same financial advice, yet they are all different people with completely different individual financial needs and goals…

 

It would be like a Doctor recommending the same medication for a man with a heart problem that he does a woman with a skin problem… Unbelievable when you think about it.

 

In this particular book, Robert Kiyosaki says:

 

“Any food or investment that is easy to buy, overly advertised, wrapped in convenient packages, with sales offices and sales people on every corner, is probably not good for you.”

 

He went on to say…

 

“Just as some of the best tasting, healthiest, and best value food I have found has been in tiny out of the way restaurants, some of the best investments I have found have been in tiny obscure places run by true artists and gifted geniuses…NOT big corporations.”

 

I couldn’t agree more…

 

You can be running the best business in the world, online or offline, be an expert marketer, have access to all the best info…BUT if you don’t understand some basic financial planning, it won’t matter. And as we’re about to enter a brand New Year, getting your financial affairs in order should be just as high a priority for you in the New Year as building your business is….otherwise you may not have a business in 2010.

 

As the saying goes: You are only as strong as your weakest link…

 

…If you’re weak with business and marketing, all the financial planning knowledge in the world won’t matter because you’ll never make any money to do any financial planning with…

 

…If you’re weak with financial planning all the business and marketing knowledge in the world won’t matter because you’ll never know how to handle the money you do make…

 

Get it?

 

There has never, ever been a time in history where taking ownership of your own financial decisions has been more critical than it is right now as we head into 2010. The “so called” experts have gone belly up. They couldn’t manage their company’s money (look at all the bankruptcies), they couldn’t manage the bank’s money (look at all the failed banks), and they certainly can’t manage their own money…

 

So how on earth can they manage YOURS ??

 

If you don’t understand money, financial planning, and how money works in this NEW Economy we’re entering…then you simply don’t get to earn any more of it. Those are the NEW rules. Plain and simple.

 

My strategy – always be reading a book about marketing and business development AND a book about finance and money management at ALL times. Commit to this in 2010 – Two books per month, one each in each of these areas, and watch the growth you’ll see and the edge you’ll get.

 

The NEW Economy ain’t gonna be kind to the uninformed and the uneducated – So don’t be one of them.

 

 

Best,

 

Andrew J. Cass

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